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Brand Design

 

For my final project in a graphic design course at the University of Michigan, I created an end-to-end visual brand identity for a luxurious, sustainable automotive company called Zoom.

 

I designed several deliverables using Adobe InDesign, Illustrator, and XD, including a logo, typography, color palette, brochure, website and app mockups, and a business card.

Logo - The Bolt

Logo_Final.png

Black text, yellow bolt on white (main)

Black text, white bolt on yellow

White text, yellow bolt on black

Zoom_Horizontal.png

Logo - horizontal lockup

Typography

Typeface.png

Color Palette

Color_Palette.png

Brochure

Untitled.png

Front Page

Untitled2.png

Back Page

Website Mockup

Web 1920 – 2.png
Web 1920 – 1.png

App Mockup

iPhone X-XS-11 Pro – 1.png
iPhone X-XS-11 Pro – 2.png

Business Card

Business_Card-01.png

Front

Business_Card-02.png

Back

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